After last week’s renovation, we’re excited to have our East Village store reopened with a brand new look. Though it was the first of Pink Olive’s three shops (launched back in 2007), it was the last to receive its revamp, following our Park Slope remodeling in April.
Aside from the obvious thrill of a fresh facelift, the process of shutting our doors for several days provided an added unexpected benefit. It reminded us how lucky we are to be able to keep our original storefront, as skyrocketing New York rent rates force so many shops to shut down around the East Village neighborhood and throughout the city in general.
Running a profitable brick-and-mortar business is far from easy. It requires a careful combination of luck, skill, diligence, and a dedicated community – it truly does take a village, as the old adage says! To prevent hoards of pharmacies and banks from taking over every block, local stores need to band together to support each other and to encourage customers to #shopsmall.
This Tuesday, we’re taking a look at three of our neighboring East Village #girlbosses whose mix of savvy, creativity, and drive have proven invaluable to their business’ longterm success. Check them out below!
1. Gabrielle Hamilton opened Prune in 1999, and it still remains a favorite East Village restaurant with a notoriously popular brunch menu. As a business owner, Hamilton wears many hats with ease, from chef to host to manager to owner. She even added “author” to the mix with her recent memoir, Blood, Bones & Butter, which tells the backstory of her culinary career. She insists on following her own rules without tying her food to any specific ideologies, and she would rather maintain Prune as a home-away-from-home for her East Village neighbors than expand across the country.
2. Screaming Mimi’s is one of Manhattan’s most beloved vintage stores, where both locals and visitors comb through the racks to find unique treasures from decades past. Its owner Laura Wills has a fanciful flair for lighthearted fashion and a truly eclectic eye, creating elaborate window displays that demand attention. This might explain how her shop has outlasted its competition and stayed in business for over thirty years.
3. Ukranian model Vera Balyura transformed her love for jewelry-making into a powerful profession when she opened her East Village boutique in 2012. Her darkly magical aesthetic is reflected in both her products and her shop’s interior design, and her brand’s uniqueness has proven so captivating that she quickly expanded to additional storefronts in Brooklyn and Los Angeles.
Where are your favorite spots to #shopsmall? Show us on Instagram by tagging #dailydoseofwhimsy! And if you, too, admire #girlbosses who blend business sense with creativity, we hope you’ll join us this Thursday evening at our Williamsburg store, where we’re hosting a happy hour in honor of creative entrepreneurship in partnership with The Style Line. We’ll also be throwing one more party at our East Village shop on August 8th – details coming soon.