Happy Tuesday – here’s to crazy eights!


Our new East Village blue storefront.

Team Olive has much to celebrate this Tuesday. Just last week, we hit a major milestone when we surpassed 8,000 followers on Instagram. We’re so grateful for all of the inspiration we find on the platform and for every #dailydoseofwhimsy that you share with us via smartphone!

We wanted to give our Instafriends a special treat to say “thanks,” so we’re entering all online orders from now until 8/8 into a raffle to win a free OliveBox. We have a total of eight set aside (Are you catching the theme here?), and all you have to do is leave your Instagram handle in the comments box at checkout.

We also put the final touches on our East Village store renovations this past weekend (including a shiny new sign outside our front door). One of our favorite sections of the revamped shop is our gallery wall shown above, which we created courtesy of Framebridge. The online custom framing company generously provided us with some of their fantastic frames, and they’re the perfect way to highlight each pretty piece of art.


Our new art gallery wall, featuring frames from Framebridge!

Framebridge is offering a sweet gift to our customers, too: you can use the code PINKOLIVE10 for $10 off your first order (which applies to all XS-XL frames starting at $59) at www.framebridge.com.

If you want to check out the gallery wall and other shop updates in person, stay tuned for an invitation to our next event on 8/8, when we’ll be celebrating the eight-year anniversary of Pink Olive’s founding. And in the meantime, we’ve handpicked eight of our favorite prints below to inspire you to create your own gallery wall at home!

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Happy Tuesday!







Photos by Leah Pellegrini


Party Recap: Pink Olive + The Style Line Happy Hour

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Just in case you couldn’t tell from our latest OliveBox and this week’s #happytuesday blog post, we’re currently on a bit of a girl power kick. Last night’s celebration in partnership with The Style Line was the perfect way to celebrate the lady bosses we love and admire, bringing together four fierce females (including our very own Grace) at our Williamsburg store to chat with guests about blending business with creativity.

We sipped on hard cider and noshed on Salty Road taffy while connecting over all things art and entrepreneurship. Of course, as always, there may have been a bit of confetti involved, along with some seriously shiny FUN.

Thank you to everyone who came out for the event! If you missed this one, stay tuned for details about our next shindig at our East Village shop on August 8th.

Happy Tuesday – time to #shopsmall!

Happy Tuesday!

After last week’s renovation, we’re excited to have our East Village store reopened with a brand new look. Though it was the first of Pink Olive’s three shops (launched back in 2007), it was the last to receive its revamp, following our Park Slope remodeling in April.

Aside from the obvious thrill of a fresh facelift, the process of shutting our doors for several days provided an added unexpected benefit. It reminded us how lucky we are to be able to keep our original storefront, as skyrocketing New York rent rates force so many shops to shut down around the East Village neighborhood and throughout the city in general.

Running a profitable brick-and-mortar business is far from easy. It requires a careful combination of luck, skill, diligence, and a dedicated community – it truly does take a village, as the old adage says! To prevent hoards of pharmacies and banks from taking over every block, local stores need to band together to support each other and to encourage customers to #shopsmall.

This Tuesday, we’re taking a look at three of our neighboring East Village #girlbosses whose mix of savvy, creativity, and drive have proven invaluable to their business’ longterm success. Check them out below!

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1. Gabrielle Hamilton opened Prune in 1999, and it still remains a favorite East Village restaurant with a notoriously popular brunch menu. As a business owner, Hamilton wears many hats with ease, from chef to host to manager to owner. She even added “author” to the mix with her recent memoir, Blood, Bones & Butter, which tells the backstory of her culinary career. She insists on following her own rules without tying her food to any specific ideologies, and she would rather maintain Prune as a home-away-from-home for her East Village neighbors than expand across the country.

2. Screaming Mimi’s is one of Manhattan’s most beloved vintage stores, where both locals and visitors comb through the racks to find unique treasures from decades past. Its owner Laura Wills has a fanciful flair for lighthearted fashion and a truly eclectic eye, creating elaborate window displays that demand attention. This might explain how her shop has outlasted its competition and stayed in business for over thirty years.

3. Ukranian model Vera Balyura transformed her love for jewelry-making into a powerful profession when she opened her East Village boutique in 2012. Her darkly magical aesthetic is reflected in both her products and her shop’s interior design, and her brand’s uniqueness has proven so captivating that she quickly expanded to additional storefronts in Brooklyn and Los Angeles.

Where are your favorite spots to #shopsmall? Show us on Instagram by tagging #dailydoseofwhimsy! And if you, too, admire #girlbosses who blend business sense with creativity, we hope you’ll join us this Thursday evening at our Williamsburg store, where we’re hosting a happy hour in honor of creative entrepreneurship in partnership with The Style Line. We’ll also be throwing one more party at our East Village shop on August 8th – details coming soon.